雅思话题 / 日常生活场景，2026.08.30
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💡 试着用华裔口气读一遍，你会发现什么是邪修速记单词0:00 / --:--
家人们，我真的不懂了。这个 summer movie season暑期档，box office票房 破百亿，大片 wide release大规模上映，个个 highly anticipated备受期待，都憋着当 a box office hit票房爆款。结果年度最大 dark horse黑马，竟然是《牛来》！一部画面烂到抽象的 animated film动画电影！我刷到画面的时候就断定：这部绝对是 a box office flop票房扑街，甚至是 a box office bomb票房炸弹吧？结果突然人家的 word of mouth口碑 爆了，有人说什么"烂到极致就是行为艺术"，越骂越有人买票，硬生生骂成了 a sleeper hit黑马卖座片。这部的 production costs制作成本 约等于零，marketing costs宣传费用 几乎没花，每张票都是纯 profit利润，上映当天就 break even回本 了吧？blockbuster大片 们想 do well表现好 得拼死拼活，它却因为太抽象，人们又猎奇，就能 gross狂揽 一个亿。运气真好啊，我服了，这世界终究是抽象的。
💡 系统学单词啦~
| 单词 | 词性 | 音标 | 释义 | 例句 |
|---|---|---|---|---|
| summer movie season | n. | /ˈsʌmə ˈmuːvi ˈsiːzn/ | 暑期档 近义 summer film season 反义 awards season | The summer movie season broke 10 billion yuan. (今年暑期档票房破了百亿。) |
| box office | n. | /bɒks ˈɒfɪs/ | 票房 近义 ticket sales | The film topped the box office for three weeks. (这部电影连续三周领跑票房榜。) |
| release | v. | /rɪˈliːs/ | 上映；发行 近义 put out 反义 pull from theaters | The studio will release the film in July. (片方将于七月上映该片。) |
| highly anticipated | adj. | /ˌhaɪli ænˈtɪsɪpeɪtɪd/ | 备受期待的 近义 much-awaited 反义 overlooked | It's the most highly anticipated movie of the summer. (它是今夏最受期待的电影。) |
| wide release | n. | /waɪd rɪˈliːs/ | 大规模上映 近义 nationwide release 反义 limited release | The blockbuster got a wide release nationwide. (这部大片在全国大规模上映。) |
| a box office hit | n. | /bɒks ˈɒfɪs hɪt/ | 票房爆款 近义 a smash hit 反义 a box office flop | The little film became a box office hit. (这部小片成了票房爆款。) |
| blockbuster | n. | /ˈblɒkbʌstə(r)/ | 大片；超级卖座电影 近义 mega-hit 反义 a flop | Every summer needs one blockbuster. (每个夏天都需要一部大片。) |
| a box office flop | n. | /bɒks ˈɒfɪs flɒp/ | 票房扑街作品 近义 a failure 反义 a box office hit | Everyone thought it would be a box office flop. (大家都以为它会扑街。) |
| a box office bomb | n. | /bɒks ˈɒfɪs bɒm/ | 票房炸弹 近义 a disaster 反义 a box office hit | The sequel turned into a box office bomb. (这部续作成了票房炸弹。) |
| a sleeper hit | n. | /ə ˈsliːpə hɪt/ | 黑马卖座片 近义 a surprise hit 反义 a heavily hyped flop | The zero-budget film became a sleeper hit. (这部零成本电影成了黑马卖座片。) |
| dark horse | n. | /dɑːk hɔːs/ | 黑马 近义 underdog 反义 clear favorite | Niulai is the dark horse of the year. (《牛来》是年度黑马。) |
| word of mouth | n. | /ˌwɜːd əv ˈmaʊθ/ | 口碑 近义 buzz 反义 bad press | Strong word of mouth kept selling tickets. (强劲的口碑让票越卖越多。) |
| animated film | n. | /ˈænɪmeɪtɪd fɪlm/ | 动画电影 近义 animated feature 反义 live-action film | It's an animated film with terrible animation. (它是一部画面很烂的动画电影。) |
| gross | v./n. | /ɡrəʊs/ | 总收入达到；总收入 近义 take in | The film grossed 100 million yuan. (该片总收入达到一亿元人民币。) |
| production costs | n. | /prəˈdʌkʃn kɒsts/ | 制作成本 近义 production budget | Its production costs were basically zero. (它的制作成本基本为零。) |
| marketing costs | n. | /ˈmɑːkɪtɪŋ kɒsts/ | 宣传费用 近义 promo budget | They spent almost nothing on marketing costs. (他们几乎没花宣传费用。) |
| profit | n. | /ˈprɒfɪt/ | 利润 近义 earnings 反义 loss | Every ticket is pure profit. (每张票都是纯利润。) |
| break even | phrase | /breɪk ˈiːvn/ | 回本；收支平衡 近义 cover costs 反义 lose money | It broke even on day one. (它上映第一天就回本了。) |
| do well | phrase | /duː wel/ | 表现不错 近义 perform well 反义 flop | The movie did well at the box office. (这部电影票房表现不错。) |
💡 ok前面学了那么多，这下来真的了，你可以的！先自己试着填一下然后听音频~0:00 / --:--
I honestly don't get it. This 暑期档 broke 10 billion yuan at the 票房, with blockbusters getting a 大规模上映. Every one of them 备受期待, all dreaming of being 票房爆款. And the biggest 黑马 of the year? Niulai! An 动画电影 with animation so bad it's basically abstract art! The moment I saw the footage, I called it: this has to be 票房扑街, maybe even 票房炸弹, right? Then suddenly its 口碑 exploded. Someone said it was "so bad it's performance art." The worse the reviews, the more tickets sold, and it got roasted straight into being 黑马卖座片. Its 制作成本 were basically zero, barely any 宣传费用, so every ticket is pure 利润. It must have 回本 on day one, right? Real blockbusters have to 表现好 the hard way, but this one, just by being absurd enough and making people curious, is on track to 狂揽 100 million. What luck. I give up. The world really is run by chaos.
💡 都填出来了的话就跟读一遍吧，加深印象~0:00 / --:--
I honestly don't get it. This summer movie season broke 10 billion yuan at the box office, with blockbusters getting a wide release. Every one of them highly anticipated, all dreaming of being a box office hit. And the biggest dark horse of the year? Niulai! An animated film with animation so bad it's basically abstract art! The moment I saw the footage, I called it: this has to be a box office flop, maybe even a box office bomb, right? Then suddenly its word of mouth exploded. Someone said it was "so bad it's performance art." The worse the reviews, the more tickets sold, and it got roasted straight into being a sleeper hit. Its production costs were basically zero, barely any marketing costs, so every ticket is pure profit. It must have broken even on day one, right? Real blockbusters have to do well the hard way, but this one, just by being absurd enough and making people curious, is on track to gross 100 million. What luck. I give up. The world really is run by chaos.
我真的搞不懂。这个暑期档票房破百亿，大片大规模上映，个个备受期待，都憋着当票房爆款。结果年度最大黑马，竟然是《牛来》！一部画面烂到抽象的动画电影！我刷到画面的时候就断定：这部绝对是票房扑街，甚至是票房炸弹吧？结果突然人家的口碑爆了，有人说什么"烂到极致就是行为艺术"，越骂越有人买票，硬生生骂成了黑马卖座片。这部的制作成本约等于零，宣传费用几乎没花，每张票都是纯利润——上映当天就回本了吧？大片们想表现好得拼死拼活，它却因为太抽象，人们又猎奇，就能狂揽一个亿。运气真好啊，我服了，这世界终究是抽象的。
💡 试着用华裔口气读一遍，你会发现什么是邪修速记单词0:00 / --:--
暑假有好多大片可以看！summer blockbuster season暑期档 就是 franchise系列IP 们的收割季。我先冲了《蜘蛛侠：崭新之日》：这是漫威蜘蛛侠的 sequel续作，背靠漫威最成功的 blockbuster franchise超级大片IP 之一，全球 gross狂揽 20亿美元，看得我热血沸腾，回家路上都想像小蜘蛛一样荡起来，不过散场我还等了一下 post-credit scene片尾彩蛋，毕竟漫威就爱这套，经典套路票房一好，立马安排 prequel前传、sequel 和 spin-off衍生作品。诺兰的《奥德赛》我也看了，虽然是 an adaptation of改编自 荷马的 epic poem史诗，已经知道剧情了，但诺兰的实拍不得不看啊，IMAX三个小时看得人头皮发麻，画面和音效都很震撼。
💡 系统学单词啦~
| 单词 | 词性 | 音标 | 释义 | 例句 |
|---|---|---|---|---|
| summer blockbuster season | n. | /ˈsʌmə ˈblɒkbʌstə ˈsiːzn/ | 暑期档（大片季） 近义 summer movie season 反义 awards season | The summer blockbuster season belongs to franchises. (暑期档是大片IP的战场。) |
| sequel | n. | /ˈsiːkwəl/ | 续作 近义 follow-up 反义 prequel | It is a sequel to the previous movies. (它是前作的续作。) |
| blockbuster franchise | n. | /ˈblɒkbʌstə ˈfræntʃaɪz/ | 超级大片系列IP 近义 mega franchise 反义 one-off film | Spider-Man is a typical blockbuster franchise. (蜘蛛侠是典型的超级大片IP。) |
| franchise | n. | /ˈfræntʃaɪz/ | 系列电影；IP 近义 series 反义 standalone film | Marvel built its franchise over a decade. (漫威用十年建起了自己的系列IP。) |
| an adaptation of | phrase | /ən ˌædæpˈteɪʃn əv/ | 改编自……的作品 近义 based on 反义 original work | It's an adaptation of a Greek epic. (它是一部改编自希腊史诗的作品。) |
| epic poem | n. | /ˈepɪk ˈpəʊɪm/ | 史诗 近义 epic saga 反义 short poem | Homer's epic poem inspired the film. (荷马的史诗启发了这部电影。) |
| Chinese animated film | n. | /ˌtʃaɪˈniːz ˈænɪmeɪtɪd fɪlm/ | 国产动画电影 近义 homegrown animation 反义 imported animation | The Chinese animated film topped the charts. (这部国产动画电影领跑票房榜。) |
| draw on | phrasal v. | /drɔː ɒn/ | 取材于；借鉴 近义 take inspiration from 反义 invent from scratch | The film draws on Chinese mythology. (这部电影取材于中国神话。) |
| the Eight Immortals | n. | /ðiː eɪt ɪˈmɔːtlz/ | 八仙 近义 mythological figures | It features the Eight Immortals. (它以八仙为主角。) |
| traditional Chinese mythology | n. | /trəˈdɪʃənl ˌtʃaɪˈniːz mɪˈθɒlədʒi/ | 中国传统神话 近义 Chinese folklore 反义 Western mythology | More films now mine traditional Chinese mythology. (越来越多电影挖掘中国传统神话。) |
| prequel | n. | /ˈpriːkwəl/ | 前传 近义 origin story 反义 sequel | The prequel came out ten years later. (这部前传十年后才面世。) |
| spin-off | n. | /ˈspɪn ɒf/ | 衍生作品 近义 side story 反义 main series | Venom got its own spin-off. (毒液有了自己的衍生电影。) |
| post-credit scene | n. | /pəʊst ˈkredɪt siːn/ | 片尾彩蛋 近义 stinger 反义 opening scene | Stay for the post-credit scene. (留下来看片尾彩蛋。) |
| original IP | n. | /əˈrɪdʒənl ˌaɪ ˈpiː/ | 原创IP 近义 original creation 反义 adapted IP | China wants its own original IP. (中国想打造自己的原创IP。) |
| intellectual property | n. | /ˌɪntəˈlektʃuəl ˈprɒpəti/ | 知识产权 近义 IP rights 反义 public domain | IP stands for intellectual property. (IP 是知识产权的缩写。) |
| art film | n. | /ˈɑːt fɪlm/ | 艺术电影 近义 indie film 反义 commercial film | The art film opened in just ten theaters. (这部艺术电影只在十家影院上映。) |
| limited release | n. | /ˈlɪmɪtɪd rɪˈliːs/ | 小规模上映 近义 platform release 反义 wide release | It started with a limited release. (它以小规模上映起步。) |
| Oscar contender | n. | /ˈɒskə kənˈtendə(r)/ | 冲奥电影 近义 awards hopeful 反义 popcorn movie | The Oscar contender expanded after rave reviews. (这部冲奥电影在好评后扩映。) |
| box office revenue | n. | /bɒks ˈɒfɪs ˈrevənjuː/ | 票房收入 近义 ticket revenue | The media is still tallying box office revenue. (媒体还在统计票房收入。) |
| net profit | n. | /net ˈprɒfɪt/ | 净利润 近义 bottom line 反义 net loss | The studio only cares about net profit. (片方只关心净利润。) |
| annual revenue | n. | /ˈænjuəl ˈrevənjuː/ | 年度营收 近义 yearly earnings | Disney's annual revenue covers parks and streaming. (迪士尼的年度营收包含乐园和流媒体。) |
💡 ok前面学了那么多，这下来真的了，你可以的！先自己试着填一下然后听音频~0:00 / --:--
So many big movies to catch this summer! The 暑期档 is harvest season for every 系列IP. I rushed to Spider-Man: Brand New Day first: the 续作 in Marvel's Spider-Man series, backed by one of Marvel's most successful 超级大片IP, and it 狂揽 2 billion dollars worldwide. My blood was pumping the whole time — on the way home I honestly wanted to swing through the city like Spidey. I also stayed back after the credits for the 片尾彩蛋, because that's just what Marvel does. Classic playbook: once the numbers deliver, a 前传, another sequel, and a 衍生作品 get greenlit immediately. And yes, I caught Nolan's The Odyssey too. It's 改编自……的作品 Homer's 史诗, so I already knew the plot — but Nolan shooting everything for real? You simply have to see it. Three hours of IMAX gave me full-body goosebumps; the visuals and the sound were jaw-dropping.
💡 都填出来了的话就跟读一遍吧，加深印象~0:00 / --:--
So many big movies to catch this summer! The summer blockbuster season is harvest season for every franchise. I rushed to Spider-Man: Brand New Day first. It's the sequel in Marvel's Spider-Man series, backed by one of Marvel's most successful blockbuster franchises, and it grossed 2 billion dollars worldwide. My blood was pumping the whole time, and on the way home I honestly wanted to swing through the city like Spidey. I also stayed back after the credits for the post-credit scene, because that's just what Marvel does. Classic playbook: once the numbers deliver, a prequel, another sequel, and a spin-off get greenlit immediately. And yes, I caught Nolan's The Odyssey too. It's an adaptation of Homer's epic poem, so I already knew the plot. But Nolan shooting everything for real? You simply have to see it. Three hours of IMAX gave me full-body goosebumps, and the visuals and the sound were jaw-dropping.
暑假有好多大片可以看！暑期档就是系列IP们的收割季。我先冲了《蜘蛛侠：崭新之日》：这是漫威蜘蛛侠的续作，背靠漫威最成功的超级大片IP之一，全球狂揽20亿美元，看得我热血沸腾，回家路上都想像小蜘蛛一样荡起来，不过散场我还等了一下片尾彩蛋，毕竟漫威就爱这套，经典套路票房一好，立马安排前传、sequel 和衍生作品。诺兰的《奥德赛》我也看了，虽然是改编自荷马的史诗，已经知道剧情了，但诺兰的实拍不得不看啊，IMAX三个小时看得人头皮发麻，画面和音效都很震撼。
场景：两个朋友假期结束碰面，聊起各自的暑期档观影经历——一个冲了蜘蛛侠，一个抢到了奥德赛的票，最后一起围观年度抽象事件《牛来》。
A: Okay, the summer movie season is basically over and I have no one to debrief with. What did you end up seeing?
好了，暑期档差不多结束了，我都没人复盘。你最后看了啥？
B: Just one, actually. Spider-Man: Brand New Day. Went on opening day, no regrets. It's the sequel to the previous Spider-Man movies, and it already grossed 2 billion dollars worldwide.
其实就一部，就看了《蜘蛛侠：崭新之日》。首映当天就去了，完全不后悔。它是前面蜘蛛侠电影的续作，全球已经狂揽20亿美元了。
A: Two billion?! Was it actually good, or just hype?
20亿？！是真好看，还是纯炒作？
B: Genuinely good! My heart was racing the whole time. I walked out wanting to swing between buildings like Spidey. Oh, and I stayed for the post-credit scene, obviously.
真的好！我全程心跳加速。走出影院都想学小蜘蛛在楼之间荡来荡去。哦对了，我 obviously 留下来看了片尾彩蛋。
A: Of course you did. That's the Marvel machine for you. The moment a blockbuster franchise does well, a prequel and a spin-off get announced before you've even left the parking lot.
你必须的。这就是漫威的运作方式。超级大片IP一表现好，你人还没走出停车场，前传和衍生作品就安排上了。
B: Can't blame them, it works every time. What about you?
也不能怪人家，每次都好使。你呢？
A: I went the other way. I caught Nolan's The Odyssey. It's an adaptation of Homer's epic poem, so I walked in knowing the entire plot.
我走了个反方向，去看了诺兰的《奥德赛》。它是改编自荷马史诗的，所以我进场时就已经知道全部剧情了。
B: Wait, you got tickets?! I've been trying for weeks! I wanted a dead-center seat and everything. I mean, it's Nolan. Every single show is packed.
等等，你买到票了？！我抢了好几个星期了！我就想坐正中间的位置。诺兰诶，场场爆满。
A: I booked the second the presale opened, a whole week out. And honestly? Even knowing the plot, the three hours of IMAX gave me goosebumps. The visuals and the sound were just unreal.
预售一开我就下单了，整整提前一周。而且说实话？就算知道剧情，三个小时的 IMAX 也看得我起一身鸡皮疙瘩。画面和音效，离谱地好。
B: Now I'm just bitter. The other ones look decent too, but have you seen what people are saying about Niulai?
现在我纯纯酸了。其他几部看着也不错，不过你看到大家聊《牛来》了吗？
A: Oh, the animated film with animation so bad it loops back to being art? I saw two seconds of it and instantly called it a box office flop. Maybe even a box office bomb.
哦，那部画面烂到绕回艺术范畴的动画电影？我看了两秒就断定是票房扑街。搞不好还是票房炸弹。
B: That's the thing! It didn't flop at all. The word of mouth somehow decided it's "so bad it's performance art," and now the worse the reviews get, the more tickets people buy.
妙就妙在这！它压根没扑。口碑不知怎么就定性成"烂到极致就是行为艺术"了，现在骂得越狠，买票的人越多。
A: So it's actually... a hit?
所以它真的……爆了？
B: Not just a box office hit. It's the dark horse of the whole summer. A certified sleeper hit. People are literally buying tickets to see how bad it is.
何止是票房爆款，它是整个暑期的黑马。认证过的黑马卖座片。大家是真的花钱进场去验证它有多烂。
A: I need to sit down for this. Weren't its production costs basically zero?
我需要缓缓。它的制作成本不是约等于零吗？
B: Zero-ish. Barely any marketing either. So every ticket is basically pure profit. It probably broke even before opening day was even over.
约等于零。营销也几乎没花钱。所以每张票基本就是纯利润，可能开画当天没结束就回本了。
A: So real blockbusters spend hundreds of millions and grind for years just to do well, and this thing got rich by being absurd. What a time to be alive.
所以真正的大片砸几个亿、磨好几年才能表现好，这玩意儿靠抽象就发财了。真是魔幻的时代。
B: Honestly? No notes. The world is simply too absurd.
说真的？无话可说。这个世界还是太抽象了。
Describe a movie you watched recently that made a strong impression on you.
You should say:
描述一部你最近看过并给你留下深刻印象的电影。
你应该说：
💭 口语思路:
I'd like to talk about a movie I watched a couple of weeks ago called Niulai, which honestly was the biggest dark horse of this year's summer movie season. You know, the box office here broke 10 billion yuan this summer, with all the blockbusters getting a wide release and massive marketing. So nobody expected that the movie everyone ended up talking about was this tiny, almost zero-budget animated film. When I first saw the clips online, I genuinely predicted it would be a box office flop. I was so wrong.
我想聊一部几周前看的电影，叫《牛来》，说实话它是今年暑期档最大的黑马。你知道的，今年夏天票房破了百亿，所有大片都在大规模上映、疯狂营销。所以没人料到大家最后都在聊的，居然是这么一部小成本到几乎零预算的动画电影。我第一次刷到片段的时候，真心预言它会票房扑街。我错得离谱。
💭 口语思路:
My friend basically dragged me to the cinema. She kept quoting the online reviews, saying it was "so bad it's performance art," and I just couldn't resist seeing that for myself. And here's the funny part: the theater was packed. Everyone around me was there for the same reason, to verify exactly how bad it was. That's the power of word of mouth. The movie got roasted every single day, and somehow every roast sold more tickets. It turned into a genuine sleeper hit, something nobody saw coming.
基本是我朋友硬拉我去的影院。她一直复读网上的评论，说它"烂到极致就是行为艺术"，我实在忍不住想亲眼见识一下。有意思的是：影院坐满了。我周围所有人来的理由都一样，就是去验证它到底有多烂。这就是口碑的力量。这部电影每天都在被骂，但 somehow 每骂一次就多卖一批票。它就这么成了一匹真正的黑马卖座片，没人预料到。
💭 口语思路:
As for the plot, honestly, there isn't much to summarize, which is part of why it became a meme. The animation is rough, the story is paper-thin, but it takes itself so seriously that the whole thing becomes weirdly fascinating. Meanwhile, the real blockbusters with hundreds of millions in production costs were fighting for screens and reviews, and this little film just... quietly grossed its way to 100 million yuan. It probably broke even before opening weekend was over, since it cost almost nothing to make.
至于剧情，老实说，没什么可概括的，这也是它变成梗的原因之一。画面粗糙，故事薄得像纸，但它又拍得无比认真，认真到整部片散发出一种奇异的魅力。与此同时，真正的大片们砸着几个亿的制作成本在抢排片和口碑，而这部小片就……安安静静地狂揽了一个亿。它可能在开画周末还没结束就回本了，毕竟制作费几乎没花。
💭 口语思路:
So why did it leave such a strong impression? I guess because it completely broke my assumptions about how the movie industry works. I used to think a box office hit required a huge franchise, famous stars, and a massive marketing budget. This movie had none of that. Its production costs were basically zero, it spent almost nothing on marketing, so every single ticket was pure profit. In a way, it accidentally achieved what every Hollywood studio dreams of. Watching it, I wasn't just watching a bad movie, I was watching the whole world be absurd in real time. That's not something you forget.
那它为什么给我留下这么深的印象？大概是因为它彻底击碎了我对电影行业的固有认知。我以前以为票房爆款需要强大的系列 IP、大牌明星和天价营销预算。这部电影一样都没有。它的制作成本约等于零，营销几乎没花钱，所以每张票都是纯利润。某种意义上，它误打误撞做到了每家好莱坞片厂梦寐以求的事。看它的时候，我不只是在看一部烂片，我是在实时围观全世界发疯。这种事忘不掉的。
这个暑假你看电影了吗？"暑期档"，summer movie season，也可以说 summer blockbuster season，blockbuster 是"大片"的意思。每年有很多备受期待的电影highly anticipated movies 在暑期档上映：Every year, many highly anticipated movies are released during the summer movie season.
release，上映，而大规模上映就是 wide release，很多商业大片都会选择在暑期档大规模上映：Many blockbuster movies get a wide release during the summer.
- Summer movie season / Summer blockbuster season暑期档 。好莱坞最重要的档期之一，另一个是年底的 awards season（冲奖季）。
- Blockbuster /ˈblɒkbʌstə(r)/: 大片；超级卖座电影。词源：Block（块）+ Buster（破坏者）→ 原指二战时的巨型炸弹，形容"轰动到炸"的电影。
- Highly anticipated /ˌhaɪli ænˈtɪsɪpeɪtɪd/: 备受期待的。词源：anticipate = ante（在前）+ capere（拿住）→ 提前拿住 → 预料、期待。娱乐新闻高频词。
- Be released in theaters在影院上映 。Release /rɪˈliːs/ 词源：拉丁语 relaxare（放松）→ "松手放开" → 释放出来 → 电影"放"出来就是上映。
- Wide release大规模上映 。商业大片的标配打法，开画即铺满全国院线。
与之相对的，小规模上映是 limited release，很多艺术电影art films 或者冲奥电影Oscar contenders，一开始可能只在少数影院上映，然后根据口碑word of mouth 扩大规模，Many art films and Oscar contenders start with a limited release in just a few theaters, then expand based on word of mouth. 比如独立制片厂 A24 的奥斯卡最佳影片《瞬息全宇宙》(Everything Everywhere All at Once) 走的就是这条路线：一开始只在少数影院上映，靠一轮轮好评不断扩映，最后一路拿到奥斯卡小金人。
- Limited release小规模上映 。艺术片、冲奖片的常见策略，先小范围试水，口碑好再扩映（expand to more theaters）。
- Word of mouth /ˌwɜːd əv ˈmaʊθ/: 口碑。字面意思是"口口相传"，形容词形式是 word-of-mouth，如 word-of-mouth marketing（口碑营销）。
- Art film /ˈɑːt fɪlm/: 艺术电影。重作者表达、轻商业套路，常和商业大片（blockbuster）相对。
- Oscar contender冲奥电影 。Contend /kənˈtend/（竞争），contender 就是"竞争者"，冲着奥斯卡去冲的电影。
- Indie film /ˈɪndi/: 独立电影。Indie 是 independent 的缩写，指不走大制片厂路线的小成本电影，A24 就是近年最出圈的独立厂牌。
评判一个电影是否火爆就是看它的票房box office。这个词最早来自剧院时代：以前卖票收钱的小亭子就叫 box office（box 包厢 + office 办公室），后来电影兴起，这个说法沿用下来，专指票房。电影票房好，就是The movie did well at the box office. 这里的 do well 就是"表现不错"。
如果一部电影票房特别成功，我们可以说：a box office hit 票房爆款。（Movie that went viral for terrible animation becomes China box office hit.一部因糟糕动画走红的电影成为了中国票房爆款。）
或者：a blockbuster 商业大片、超级卖座电影。比如漫威的《蜘蛛侠》系列就是典型的 blockbuster franchise。Spider-Man is one of Marvel's most successful movie franchises. 蜘蛛侠是漫威最成功的电影系列之一。这里的 franchise 指"系列电影/IP"，它不仅指一部电影，而是一整个商业体系，包括电影、角色、周边产品等。
- Box office /ˈbɒks ɒfɪs/: 票房。词源见上文：剧院时代的售票亭。衍生表达：box office ranking（票房榜）、top the box office（登顶票房榜）。
- Do well /duː wel/: 表现不错。口语高频搭配，后面接 in/at + 领域，如 do well in an exam（考试考得好）。
- Box office hit票房爆款 。Hit /hɪt/ 本义"击中"，引申为"击中大众"的成功之作，也用于 a hit song（爆款歌曲）。
- Franchise /ˈfræntʃaɪz/: 系列电影；IP。词源：原指"特许经营权"（如加盟店），在电影语境指可以持续开发赚钱的整个系列资产。
当然，也不是所有电影都会成功。如果电影票房惨淡，我们可以说：a box office flop 票房失败作品。或者：a box office bomb 票房炸弹。
- Box office flop票房扑街的作品 。Flop /flɒp/ 是拟声词，"扑通"一声摔倒，翻成"扑街"严丝合缝。
- Box office bomb票房炸弹 。Bomb /bɒm/ 本义炸弹，还能直接当动词：The movie bombed.（这电影扑惨了。）
有时候，一些小成本电影反而会成为黑马。这种电影叫：a sleeper hit，它原本没有太多人期待，但最后取得了巨大成功。（The movie became a sleeper hit and surprised everyone.这部电影成为了一匹黑马，让所有人都很惊讶。）
"黑马"还有一个更直译的说法：dark horse，赛马术语出身，指不被看好却爆冷获胜的马，人和事都通用。
- Sleeper hit黑马卖座片 。Sleeper /ˈsliːpə(r)/ 是"睡着的人"，一部"睡着"的电影——起步无声，后劲惊人。
- Dark horse /ˈdɑːk hɔːs/: 黑马。源于赛马场：没人注意的赛马突然爆冷夺魁。可指爆冷的人，也可指爆冷的作品。
说到票房，我们一般指的是票房收入：box office gross，gross 表示"总收入"，既可以作动词，也可以作名词。作动词：（The movie grossed $500 million worldwide. 这部电影全球票房收入达到了5亿美元。）作名词：（The film's worldwide gross reached $500 million. 这部电影的全球总票房达到了5亿美元。）
注意：gross 是指总收入，不代表利润。电影公司还需要扣除制作成本production costs、宣传费用marketing costs 等。
那"利润"是什么？利润是 profit，等于收入减去成本。净利润叫 net profit，"回本"是 break even，The movie needs to gross \$800 million to break even.（这部电影票房要达到8亿美元才能回本。）
媒体聊票房时除了用gross，也会用revenue，box office revenue票房收入，这里的revenue和gross基本同义指总收入，revenue也可以指公司所有业务加起来的进账、营收，比如迪士尼的 annual revenue年度营收，包括票房、流媒体、主题乐园、卖玩具，全算在一起。
- Gross /ɡrəʊs/: v. 总收入达到（The movie grossed \$500 million）；n. 总收入（a film's worldwide gross）。词源：拉丁语 grossus（厚的、粗的）→ 没削减过的总额 → "毛"收入。与 net（净）相对，如 gross profit（毛利润）。
- Production costs制作成本 。也可以说 production budget（制作预算）。
- Marketing costs宣传费用 。宣发（宣传+发行）合称 marketing and distribution。
- Profit /ˈprɒfɪt/: 利润。收入 − 成本 = 利润。净利润是 net profit，与 gross 相对。
- Break even回本；收支平衡 。Even 在这里是"扯平"的意思。
- Revenue /ˈrevənjuː/: 营收。词源：法语 revenir（回来）→ "流回来的钱"。指公司层面的总收入，范围比 gross 宽。
今年暑期档有很多热门电影。比如《蜘蛛侠：崭新之日》，它是蜘蛛侠系列的新作、续作，It is a sequel to the previous Spider-Man movies. 它是之前蜘蛛侠电影的续作。"前传"就是 prequel，pre- 表示"在前"，时间线发生在正片之前。
漫威还有很多衍生作品spin-off，比如《毒液》——原本是蜘蛛侠故事里的反派配角，后来单独开发成了自己的系列电影：Venom started as a villain in the Spider-Man comics, but it got its own spin-off movie.（毒液原本只是蜘蛛侠漫画里的反派，后来有了自己的衍生电影。）
漫威系列作品还喜欢留片尾彩蛋post-credit scene，字面就是"字幕之后的场景"。比如《钢铁侠》第一部的片尾，神盾局局长现身说出"复仇者联盟计划"，一个彩蛋铺垫了整个漫威宇宙：The post-credit scene in Iron Man set up the entire Avengers franchise.《钢铁侠》的片尾彩蛋铺垫了整个复仇者联盟系列。
- Sequel /ˈsiːkwəl/: 续作；续集。词源：拉丁语 sequi（跟随）→ 跟在后面的故事。a sequel to... 是……的续作。
- Prequel /ˈpriːkwəl/: 前传。由 sequel 逆构而来（se- 换成 pre-），20 世纪才造出来的新词，与 sequel 正好相对。
- Spin-off衍生作品 。词源：spin（旋转）+ off（脱离）→ 从主体"甩"出来的东西，最早用于电视行业。
- Post-credit scene片尾彩蛋 。Post-（之后）+ credit（片尾字幕）+ scene（场景），用来埋下一部电影的伏笔，所以灯亮了别急着走。
而诺兰的新电影《奥德赛》则是一部改编作品，adaptation：It's an adaptation of Homer's epic poem The Odyssey. 改编自荷马史诗《奥德赛》。
- Adaptation /ˌædæpˈteɪʃn/: 改编；改编作品。词源：adapt 拉丁语 adaptare（使适合）→ 调整以适应新媒介。be adapted from... 改编自……
- Epic poem史诗 。Epic /ˈepɪk/ 词源：希腊语 epos（讲述的故事）→ 宏大叙事。口语里 epic 还表示"绝了/太震撼了"。
还有国产动画电影Chinese animated film，比如《八仙》，套用了我们传统神话故事里的八仙形象，"套用/取材于"可以说 draw onThe film draws on the Eight Immortals fr om traditional Chinese mythology.(这部电影取材于中国传统神话中的八仙形象。)
- Animated film /ˈænɪmeɪtɪd fɪlm/: 动画电影。词源：animated 来自拉丁语 anima（灵魂、气息）→ 赋予生命 → 让画"活"起来。动画师是 animator。
- Draw on套用；取材于；借鉴 。on 后面接灵感或素材的来源。
- The Eight Immortals /ɪˈmɔːtlz/: 八仙。Immortal = im-（不）+ mortal（会死的）→ 不死者 → 神仙。
- Traditional Chinese mythology中国传统神话 。Mythology /mɪˈθɒlədʒi/ = 希腊语 mythos（故事）+ -logy（学科）。神话人物是 mythological figures。
近年来，越来越多国产动画开始挖掘传统文化元素，希望打造属于中国自己的原创IP。这里还有一个很常见的词：original IP原创IP。IP 是：intellectual property知识产权的缩写。
在电影行业里，IP 通常指具有商业价值的故事、角色或者世界观：In the film industry, an IP usually refers to a story, a character, or a fictional world with commercial value.
- Original IP /əˈrɪdʒənl/: 原创IP。Original（原创的），与改编 IP（adapted IP）相对。
- Intellectual property /ˌɪntəˈlektʃuəl ˈprɒpəti/: 知识产权。Property 词源：proper（自己的）→ 属于自己的东西 → 财产。缩写 IP，影视行业里指可以持续开发的故事、角色、世界观等商业资产。
💡 一图串起本期所有表达